How does Search Engines Work?
Google Changes The Search Engine Game
I’ve been online for a long time, since before Google was born that was before i started blogging I was studying all internet stuff like a joke, then by 2016 I jumped into serious blogging, my research became bigger and stronger. Back when I first
started using the web I was a high school student and used search engines like
Lycos, Looksmart, HotBot and at the time, Yahoo!, which was based
on a human edited directory. The results were i"y, but that’s the best we had at
the time and generally people did more “link surfing”, clicking links to go from
site to site rather than use search engines to find what they wanted.
Google launched new search engine with a very basic homepage, a funny name and the key
ingredient – amazingly valuable and relevant search results. At the time I had no
idea how they did what they did and why they were di"erent, but it was clear they
provided the best answers to the questions people went online to ask.
If you have ever studied SEO you will realize there is a lot we don’t know about
how Google works and the algorithms that power search results in general. We do
know some key basic principles and it’s these that I have spent my time working on. I recommend you do the same. Read more external link strategy
The core principle that forms the foundation for everything you do in SEO is
PageRank. Before we move on I want you to be 100% clear on what PageRank is,
so I have included an introduction for you below. In this section I draw upon some
content I wrote to my blog. One article in particular explaining PageRank in simple
terms was very popular because it teaches you only what you need to know
What is Google’s PageRank?
If you have ever done any reading without search engine optimization or were just
curious how you can get your site to the top of the Google search engine results,
understanding PageRank is vital. I’m going to introduce you to the basics of
PageRank and also provide a brief discussion of how much you should really
worry about PageRank if you are running a website or blog.
Google’s founders, Larry Page and Sergey Brin, invented PageRank and it forms
the basis for how Google works. Google didn’t become the best search engine in
the world by chance, it became the best search engine because it provided the
best results. PageRank is the technology that gave Google its competitor-killing
edge, a way to greatly improve the accuracy and validity of a search response to a
user query.
In essence PageRank provides a means to determine the value of a website for any
given search term or keyword phrase. This value is determined by how websites
link together with the more popular (and theoretically better) sites receiving more
links. It’s these incoming links that help the site have a high PageRank value and
thus display higher up in search results.
Let’s read how Google explains their PageRank system:
PageRank relies on the uniquely democratic nature of the web
by using its vast link structure as an indicator of an individual
page’s value. Google interprets a link from page A to page B as
a vote, by page A, for page B. But, Google looks at more than
the sheer volume of votes, or links a page receives; it also
analyzes the page that casts the vote. Votes cast by pages that
are themselves “important” weigh more heavily and help to
make other pages “important.”
Important, high-quality sites receive a higher PageRank, which
Google remembers each time it conducts a search. Of course,
important pages mean nothing to you if they don’t match your
query. So, Google combines PageRank with sophisticated textmatching techniques to find pages that are both important and
relevant to your search. Google goes far beyond the number of
times a term appears on a page and examines all aspects of the
page’s content (and the content of the pages linking to it) to
determine if it’s a good match for your query.
The key rule to understand is that it is a combination of variables that determine
how well your site performs in Google. These are the most important variables to
worry about:
• Incoming links to your site.
• The relevancy (to your site’s subject matter) of the pages linking to your site
and the PageRank of these pages.
• The keywords that other sites use to link to your site.
• The keywords on your website in particular in places like page titles and
headlines.
Some of those factors you can control, others you can manipulate but not directly
• The relevancy (to your site’s subject matter) of the pages linking to your site
and the PageRank of these pages.
• The keywords that other sites use to link to your site.
• The keywords on your website in particular in places like page titles and
headlines.
Some of those factors you can control, others you can manipulate but not directly
control. The important thing to understand regarding PageRank is that all the
variables will determine how high your site shows up in search engine results.
PageRank is the name for the technology that ranks sites and includes all those
variables and many more. Now we have discussed on so many strategies but the is a lot more to know, there for in my further articles I will discuss all the basics to make it easier for understanding. You can also read
Sitemap guidelines to get your blog ranked higher on google search engine
Develop your app and start making money with admob account
Sitemap guidelines to get your blog ranked higher on google search engine
Develop your app and start making money with admob account
Don't forget to share with Friends.. Sharing is caring!
0 Comments:
Post a Comment
We love comments!